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The Business of Aesthetics Training

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The Business of Aesthetics

Course Description
This 1-day course presented by Aesthetic Medical Educators Training will teach the participants about the requirements needed for a medical aesthetics practice including: legal issues, FDA-compliance, and documentation (practice forms and consent forms).  The instructor will explore various effective and proven marketing strategies and tools to attract new clients. Participants will interact with each other (role-play) and learn how to effectively consult with a prospective client, ‘close’ the client and present the various payment options. The student will learn new office procedures and will learn to train supporting staff. The instructor will elaborate on cost-effective ‘collective’ marketing, correct pricing, and boosting collections!

Course Objectives

• Learn the legal issues and FDA-compliance issues
• Learn how to protect yourself – Liability Insurance & Accurate documentation
• Learn how to EFFECTIVELY market their Aesthetic Medicine Practice and attract New Patients
• Learn new office procedures to be integrated
• Learn how to train their supporting staff effectively
• Learn how to consult with a prospective client, set up an individualized plan and collect cash (‘closing’ procedures)…all professionally!
• Learn about correct pricing
• Learn about the various payment options for the client
• Learn to limit expenses through ‘collective’ marketing strategies

Class Agenda for The Business of Aesthetic Training

• 9:00  Introduction and Welcome to The Business of Aesthetic Training
• 9:15  Legal Issues and FDA-compliance
• 9:45  Liability Insurance & Accurate Documentation
• 10:30 Break
• 10:45 Effective Marketing Strategies to Attract New Clients

                - Advertising & Direct marketing: Do’s & Do NOT’s
                - Referral Business (internal & external)
                - Marketing materials, tools, TV-ads

• 11:45   Collective Marketing: Creating Win-Win!
• 12:30  LUNCH BREAK
• 1:30   Consulting with a Prospective Client

                - Patient Education
                - ‘Closing’ procedures
                - Correct pricing
                - Payment options

• 2:30  Interactive Workshop (Role-Play)
• 3:30 New Office Procedures & Staff Training
• 4:30  Q&A and Course Evaluation

Currently Scheduled Business of Aesthetic Training Seminars: