Reference

AMET works diligently to keep the following information updated with the most current medical aesthetic news.  This information has been supplied by numerous sources. AMET is not affiliated with any such sources, and the information provided does not reflect the views of AMET.  The function of this page is to simply provide information, and AMET does not accept responsibility or liability for any views/claims/rumors/errors that appears herein.  

2/9/2015
Meaningful cultural change in the modern medical practice: good for patients, good for practitioners, great for the bottom line.
Meaningful cultural change in the modern medical practice: good for patients, good for practitioners, great for the bottom line.
Meaningful cultural change in the modern medical practice: good for patients, good for practitioners, great for the bottom line.

Meaningful cultural change in the modern medical practice: good for patients, good for practitioners, great for the bottom line.

For the purpose of this article culture refers to the way modern medical professionals attitudes and beliefs toward interaction with new, existing and future patients in the digital realm. In a recent interview with Wendy Weiss, Director of Marketing and Communications for Dermatology Associates, I asked her to describe their culture/attitude toward serving socially connected patients. Her answer spoke volumes about their proactive approach toward patient connectivity. According to Wendy, at Dermatology Associates, they realize, through the evolution of the practice.we want to interact with patients the way they prefer to interact with us.

On the question of cultural challenges she indicated, The doctors know times are changing. She explained how the doctors have embraced the shift in patient behavior and their desire to stay relevant. Including the upcoming release of a practice blog where physicians will contribute on a regular basis.

So what does this mean in practical terms? Consider the following question.

As a guest faculty member at a recent Aesthetic Show, I posed this question, How many people in the room believe that somewhere around 80 percent of new and existing patients START their search for a provider or a specific procedure on the internet? Simple question, right? As you would expect, everyone in the room who was paying attention raised their hand in agreement. The next question is not so simple and identifies a real barrier to digital success and improved patient connectivity.

The question: Of those people who raised their hand, how many of you spend 80 percent of your time, energy, and marketing and communication efforts on connecting with the modern social patient? As you would also expect, the vast majority of attendees did not raise their hands. Which is interesting, given the education and innovative spirit of most medical professionals.

Based on their response, a strong need exists for meaningful cultural change. The genesis of true cultural change is attitude and BELIEF. In other words, do we, as a matter of FACT, believe that 80 percent of modern social patients use the internet, email and social media as their primary source of communication? And if we truly accept that as fact, then what needs to happen in the practice to create alignment and increased connectivity with these patients? To read more, click the article link.

http://dermatologytimes.modernmedicine.com/dermato...

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