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10/7/2009
Study: Most Women Now Consider Injectables Over Topicals
Close to 60% of women considering facial plastic surgery have delayed/postponed their procedures due to the economy.
Study: Most Women Now Consider Injectables Over Topicals

The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) announced last week the results of a survey conducted with Dermik Laboratories, which found that 53% of women who are considering facial plastic surgery say the economy has affected their decision to move forward with antiaging procedures or treatment options.

As a result, slightly more than 30% of women considering facial plastic surgery in the near future have looked for less costly procedures or treatment alternatives. The survey was presented last Thursday, October 1, 2009, at the Academy's annual fall meeting and is available at www.aafprs.org.

When women considering facial plastic surgery explore less costly procedures, 50% responded they will choose a facial injectable treatment over topical treatments, including prescriptions, and laser resurfacing. Nearly three out of four (73%) of women considering facial plastic surgery are exploring an injectable antiaging treatments over the next 2 years.

The survey revealed that women considering facial plastic surgery showed that a physician-administered procedure that treats wrinkles, lines, and folds, and provides gradual results lasting 2 years, are preferred (92%) over immediate results that last for 12 months (8%).

Additional top drivers of injectable treatment decisions include the physician's training and expertise with the treatment/procedure; how long the results will last; and whether the product works gradually and lasts a long time, rather than works immediately and lasts a short time.

Additional survey results found the following:

* When looking at sectors in treatment decisions for lines, wrinkles, or folds, 60% of women considering facial plastic surgery prefer longer-lasting results over 40% for price.
* Close to 60% of women considering facial plastic surgery have delayed/postponed their procedures due to the economy.
* Close to 75% of women considering facial plastic surgery say they will delay facial plastic surgery 1 year or more due to the economy.

[Source: AAFPRS]

http://www.plasticsurgerypractice.com/eReport/2009...

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