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4/16/2010
Plastic Surgery Gaining Acceptance In the African-American Community
The changing face of cosmetic patients is largely attributed to improving socioeconomic status among minority communities, images of
Plastic Surgery Gaining Acceptance In the African-American Community

A woman pokes and pinches her face in front of a mirror, wondering if a smaller nose and thinner lips will boost her confidence. A patient
stands in a gown as her doctor draws surgical lines on her body, and a man blushes, teary-eyed, as his family sees him for the first time
after his facelift.

These scenes from reality television shows like Extreme Makeover and Dr. 90210 mark a period of candor toward cosmetic surgery in the media. Some may even say they are, in part, responsible for the public's change in attitude toward cosmetic procedures Even among African-Americans and other racial minorities, this once taboo procedure is gaining acceptance.

The changing face of cosmetic patients is largely attributed to improving socioeconomic status among minority communities, images of
cosmetic surgery in the media, and the open admission of celebrities who have undergone plastic surgery. Hollywood stars Queen Latifah, Tina Turner, Toni Braxton, and Patti LaBelle are among the few African-American celebrities who have actually admitted that they have had some work done. Now the trend is transitioning into the general populous.

More than 900,000 African-Americans underwent plastic surgery in 2008, a 145% increase since 2000, according to the American Society of Plastic Surgeons (ASPS). Numbers for other minority groups are also on the raise. "These makeover shows have made cosmetic surgery more acceptable," said Michelle Hardaway, an African-American plastic surgeon in Farmington Hills, Mich. Procedures she feels many people once regarded as only for the rich and famous, are now much less so. Television programs have made it more normal, she says.

Stephen Baker, MD, plastic surgeon and associate professor at Georgetown University Hospital, says the number of people with disposable incomes has helped contribute to the popularity of plastic surgery for patients. Television programming, Baker adds, is also a factor. "I think TV has somewhat demystified it," Baker says. "The stigma is gone, so maybe they feel a little less guilty about doing it themselves."

In his own practice, Baker has observed plastic surgery become more socially acceptable among minority communities. Over the years, he said, the number of African-Americans he has treated has grown to almost a sixth of his patient base.

While plastic surgery patients are predominantly Caucasian, the number of cosmetic patients among Hispanic, African-American, and Asian communities has experienced rapid growth spurts in recent years. Combined, the number of minority patients opting for plastic surgery jumped 64% between 2004 and 2005, and another 33% between 2007 and 2008, the ASPS reports.

In 2008, African-Americans made up 8% of patients in the cosmetic surgery industry, an industry that pulled in more than $10 billion that year. "I think it speaks to our culture being more mainstream," Shane Perrault, MD, an African-American psychologist in Silver Spring, Md, says of the blurring of racial and social lines in today's American culture. "There was a time when we didn't do things because it felt like we were selling out. That mentality is gone and now we have a more glamorized, mainstream focus."

For Perrault, the growing number of African-Americans undergoing plastic surgery indicates a trickling down effect of valuesthose that start in pop culture, and over time become accepted by society. The stigma toward plastic surgery may be going in the direction of the stigma that used to be reserved for hair extensions, Perrault suggests. "Those are so mainstream you don't even think about it anymore," he says.

According to the ASPS, liposuction, nose reshaping, and breast reduction are the most commonly requested surgical procedures among African-American cosmetic patients. Botox, injectable fillers, and chemical peels are the most popular minimally invasive procedures.

While Hardaway agrees African-Americans are opening up to the idea of plastic surgery, she still notices a lingering hesitation among the community when it comes to rhinoplasty, also known as nose-reshaping."Sometimes, I'll see patients where their family tells them not to have it," she says. "Or, sometimes, they won't even tell the family because of the stigma."

One patient came in for a consultation for rhinoplasty, but didn't go through with the procedure until years later, Hardaway says.
Both Hardaway and Baker have observed an increase in their African-American clientele, and both emphasize that the growth includes men as well. Hardway identifies liposuction, eyelid procedures, and fillers as some of the most popular requests among her African-American male patients. The doctors also agree on another point: the increase in plastic surgeries among African-Americans does not reflect a changing self-identity. Their patients, they say, aren't trying to significantly change their appearance; they're just looking for an improvement.

Baker likens it to trying to get the upper hand against the natural thinning and sagging of skin over time. "The clock and gravity don't change," Baker says. "And I think that as people live longer they want to look as good as they feel."

http://www.plasticsurgerypractice.com/eReport/2010...

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